Sam Shucksmith has got a lot to answer for. Not least for how our mountain and electric mountain bikes all ride as our Head of Mountain Bike Design. An ex-World Cup downhill racer turned enduro and e-enduro racer - with multiple British national titles to his name - he's fast, precise, and analytical with a penchant for riding fresh, loamy tracks.

With a stint at Red Bull Technology as a composite design engineer, he's also no stranger to high performance composites and technologies, including carbon fibre, and he blends everything to incredible effect across all our bikes.

Still racing, still winning, and still delivering class-leading, award-winning bikes, he mostly lets his riding - and his engineering - do the talking. #uptheshucksmith!