Grow with us
Looking for a new, award-winning challenger bike brand
to add to your portfolio and grow your business with?
Got a question? Our FAQs should help
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Looking for a new, award-winning challenger bike brand to add to your portfolio and grow your business with?
Talk to us
Who are we?
We’re an award-winning British bike brand who’ve been designing exceptional, innovative bikes for over 25 years. Small, agile and high-performing, we’re fast to market with new innovations that sell.
In 2024 alone, our bikes won six ‘Bike Of The Year’ awards from international media, consistently beating offerings from the biggest brands in the world – on price as well as performance.
See the awards
Best-in-class
Following significant investment in our product, engineering and marketing teams, as well as a brand refresh in 2024, we’re continuing to expand our range, including our very latest eMTB platform – the full-power, full-torque ELyte EVO – which launched late last year to perfect 5-star reviews.
See the awardsBest-in-class
Following significant investment in our product, engineering and marketing teams, as well as a brand refresh in 2024, we’re continuing to expand our range, including our very latest eMTB platform – the full-power, full-torque ELyte EVO – which launched late last year to perfect 5-star reviews.
See the awardsSeeking select partners
We’re seeking to expand our European distribution and are looking for select partners to work with as we continue to grow our market share in premium mountain and electric mountain bikes.
See the awardsSeeking select partners
We’re seeking to expand our European distribution and are looking for select partners to work with as we continue to grow our market share in premium mountain and electric mountain bikes.
See the awardsDon't take our
word for it
Here’s what other some of our partners from our expanding international distribution network say about us:
“At HAWK Bike Sales GmbH, based in Berlin and part of the BMZ Group, we have been the distributor for the Whyte brand in the D-A-CH region since 2018. From the very beginning, our collaboration with Whyte has been characterized by trust and professionalism, even during challenging times. Together, we have navigated the highs and lows of the industry and have been able to grow steadily through our close partnership. We are thrilled by the outstanding quality and performance of Whyte products, which not only inspire us but have also won over numerous dealers in the region. Looking ahead, we are filled with confidence and eagerly anticipate shaping a successful future together with Whyte.”
- Jens Kampe, Managing Director, HAWK Bike Sales GmbH (GER)
“Whyte has set the standard that we've come to expect from other brands. What really shines through is the professionalism and the unwavering commitment to improving every season. It doesn't hurt that the product is top drawer too”
- Roger Campbell, Action Sports Leader, SOLIS (NZ)
Let's talk!
If you want to learn more, email our International Sales Director, Michelle Lee, via the button below to start the conversation.
Contact usA little about us
We started out designing and developing Marin’s trail-blazing full suspension bikes in the early ‘90s, before launching the Whyte brand with our highly innovative PRST-1 suspension bike in 1999. Since then, we’ve delivered countless class-leading, award-winning bikes year after year.
Throughout, our goal has remained the same: to make the best riding bikes on Earth – and that’s true in every category we’re in: full suspension eMTB. Trail. ‘Down-country’. Super-enduro. eCity and urban, and beyond.
We believe that good design doesn’t cost any more than bad design, so we look at every detail and challenge all conventions in our quest to unlock every rider’s potential. ‘Designing in’ every performance advantage to deliver exceptional handling and ride performance together with real-world reliability so riders can have ride their best, every ride.
See the awardsA little about us
We started out designing and developing Marin’s trail-blazing full suspension bikes in the early ‘90s, before launching the Whyte brand with our highly innovative PRST-1 suspension bike in 1999. Since then, we’ve delivered countless class-leading, award-winning bikes year after year.
Award-winning bikes, designed to perform and engineered to last.
T-160 RS
BikeRadar + MBUK’s ‘Trail Bike Of The Year 2024’
“Sorted chassis and stellar kit make the Whyte a no-brainer for the Trail Bike Of The Year win.”
E-160 RSX
BikePerfect’s ‘Best eMTB With A Full Power Motor’
“The E-160 is incredibly stable, assured and easy to steer for anyone and has got your back wherever you end up while maximizing the huge range of Bosch’s sorted CX system.”
ELyte 150 RSX
MBR’s ‘SL E-Bike Of The Year 2024’
“With killer suspension, dialled geometry and sublime handling, the Whyte ELyte 150 RSX has it all.”
ELyte 150 Works
BikeRadar + MBUK’s ‘Lightweight E-Bike Of The Year 2024’
“Downhill performance, uphill comfort, low weight and a top spec combine in a brilliant package.”
ELyte EVO RS
Off-road.cc’s ‘eMTB Of The Year’
“A full-power eMTB that rides like no other.”
ELyte 140 Works
BikePerfect’s ‘Best Lightweight eMTB 2024
“Genuine aggressive XC vibes with blistering speed and seriously impressive range.”
Let's talk!
Email our International Sales Director, Michelle Lee, via the button below to start the conversation.
Contact us