We are very pleased to announce a multi-year exclusive distribution partnership with Aspire Sports for Whyte bikes across Czech Republic, Poland, Slovakia, Hungary, the Baltics, and the Balkans.
The partnership sees Aspire Sports presenting our latest highly praised Kado eMTB, full suspension and hardtail MTBs, youth MTB, and gravel bikes for Summer 2026 availability, with prices ranging from €699 to €8,699. The 2026 collection will be further enhanced with additional launches across many categories to come.
“We are excited to bring this iconic British brand to our markets. The geometry and ride characteristics of Whyte bikes, led by the new Kado model, perfectly match the demanding requirements of riders in our region. We believe that the combination of Whyte’s innovation and our distribution support will deliver immediate success for dealers,” said Jan Baláš, CCO at Aspire Sports.
Dealers interested in stocking Whyte should contact their Aspire sales representatives for further details or use the contact form on Aspire.eu website.
International distributor expansion
Today’s announcement heralds the start of a long-term partnership with Aspire Sports to build the brand across key new Central and Eastern European markets, alongside our other established international partners.
“We've long admired Aspire's professionalism and their ability to grow brands through strong partnerships,” said Whyte’s CEO, Nikki Hawyes. “Their deep local knowledge, extensive experience in growing premium mountain bike brands and relationships with the best retailers make them the ideal partner for Whyte as we look to extend our international footprint.
“I’d like to thank our outgoing partners – Made For Trails and Whyte Bikes Poland – for their support over the years, their passion for the brand and their hard work, and wish them all the best for the future. We now look forward to building on these firm foundations with Aspire as we invest and accelerate through 2026 and beyond.”
About Aspire Sports
Aspire Sports boasts three decades of excellence in sales and distribution, representing more than 20 world‑class brands across Central and Eastern Europe. With a proven track record of elevating premium brands to market‑leading positions, Aspire Sports is built on long‑term partnerships, shared ambition, and truly collaborative success.
Learn more at: aspire.eu
